The new Virgin Hotel New York broke ground last fall and construction is on track for opening in 2018. This 39-story, tower will occupy the full block between 29th and 30th Streets along the west side of Broadway in NoMad (north of Madison Square), Manhattan, halfway between Herald Square and Madison Square in the Flatiron district.
The 440,000-square-foot, 465-key hotel will include approximately 30,000 sf of amenities: banquet, meeting, conference and open workspace located in the cellar, multiple food and beverage outlets on the lower tower floors, rooftop skybar, expansive outdoor terraces, pool and spa. These amenities will be complemented by 90,000 sf of retail on the first four floors of the hotel, with the fourth floor including 12,000 sf of outdoor space for a restaurant tenant.

The tower is not a simple box, but by rearranging spaces to provide more corner rooms and better views, the architects have created an elegant tower. Major structural elements are located along the perimeter strategically, so the views are never compromised. The concrete flat-plate structure includes several large transfer girders to accommodate the cantilevers and setbacks as the tower extends from retail podium, to the lower tower, reaching to the upper tower.


The project is being developed by the Lam Group with the Virgin Hotels brand; VOA Architects is serving as Architect and Interior Designer; GMS is providing structural engineering and Cosentini Associates serves as MEP engineer; Geotechnical engineering by Mueser Rutledge and Flintlock Construction is acting as General Contractor. The design has obtained approval from the MTA Office of Outside Services since the project is adjacent to the subway lines running along Broadway. Foundation construction is underway and the schedule calls for the superstructure construction to commence by Fall 2016.




GMS Team: Philip Murray (Partner in Charge), Cathy Huang, Jennifer Lan, Scott Sternad, Daniel Gleave